Privacy Policy

Last updated: November 4, 2025

Your privacy matters to us. This Privacy Policy explains how Wipely (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website, make a purchase, or interact with our services.

Information We Collect

• Personal details: name, email address, billing and shipping address, phone number.
• Order details: products purchased, cart and checkout activity, order history, returns.
• Payment information: processed securely by our payment providers (e.g., Shopify Payments, PayPal, etc.). We do not store full card numbers.
• Technical data: IP address, device and browser type, operating system, time zone, pages viewed, session duration, and referral URLs.
• Cookies & similar tech: cookies, pixels, and tags used for site functionality, analytics, and advertising (see “Cookies & Tracking”).
• Support & communications: messages you send to our support team, survey responses, product reviews.
• Marketing preferences: your opt-in choices for email and (if applicable) SMS communications.

How We Use Your Information

• To process, fulfill, and deliver your orders and provide customer support.
• To manage your account, subscriptions, returns, and warranty requests.
• To improve our website performance, product assortment, and user experience.
• To personalize content and offers, including showing you relevant products.
• To send service emails (order updates) and, with your consent, marketing messages (you can opt out anytime).
• To detect, prevent, or investigate fraud and maintain platform security.
• To comply with legal, tax, and regulatory obligations.

Legal Bases (EU/UK GDPR)

Where GDPR/UK GDPR applies, we process your data under these legal bases:

• Contract: to fulfill your orders and provide requested services.
• Legitimate interests: to improve our site, prevent fraud, and market similar products to existing customers.
• Consent: for certain analytics/advertising cookies and marketing subscriptions.
• Legal obligation: to meet tax, accounting, and regulatory requirements.

Sharing Your Information

We do not sell your personal data. We share limited information with:

• Service providers (processors) who help run our store: e-commerce platform (e.g., Shopify), payment processors, warehouses/fulfillment partners, shipping carriers, analytics and advertising partners (e.g., Google Analytics, Meta), email/SMS providers, customer support tools.
• Authorities when required by law, to protect our rights, users, or comply with legal processes.
• Business transfers if we undergo a merger, acquisition, or asset sale (your information may be transferred as part of the transaction with notice where required).

International Transfers

We operate globally. Your information may be transferred to and processed in countries outside your own (including the US, EU/UK, AU/NZ). Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your data.

Data Retention

We keep personal data only as long as necessary for the purposes described above—typically the lifetime of your account or as needed to fulfill orders, provide support, meet legal obligations, and resolve disputes. You may request deletion (see “Your Rights”).

Cookies & Tracking

We use cookies and similar technologies to run our site, remember your preferences, analyze performance, and deliver relevant ads. This may include tools like Google Analytics and the Meta Pixel. You can manage cookies in your browser settings; note that disabling certain cookies may affect site functionality.

Where required, we present a cookie banner/manager so you can accept, reject, or customize non-essential cookies.

Advertising & Analytics

We may use analytics to understand how visitors use our site and advertising partners to show you products that may interest you. These partners may set cookies or read your device identifiers to serve or measure ads. You can opt out of marketing emails at any time via the unsubscribe link. To adjust interest-based advertising more broadly, use your browser’s cookie controls or platform tools provided by Google/Meta and industry opt-out pages available in your region.

Your Rights

Depending on your location, you may have the right to:

• Access a copy of the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal exceptions).
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent where processing is based on consent.
• Data portability (receive your data in a structured, commonly used format).

EU/UK residents: You also have the right to lodge a complaint with your local data protection authority.
California residents: You may have additional rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of certain “sales” or “sharing” of personal information for cross-context behavioral advertising. If applicable, we will honor browser-based opt-out signals (e.g., GPC) in supported regions.

Children’s Privacy

Our website and products are intended for general audiences and not directed to children under the age of 13 (or as defined by local law). We do not knowingly collect personal information from children.

Security

We use administrative, technical, and physical safeguards to protect personal information, including TLS/SSL encryption and secure payment gateways. No method of transmission or storage is 100% secure, but we continually work to protect your data.

Do Not Track

Some browsers offer a “Do Not Track” (DNT) setting. Because there is no common industry standard for responding to DNT, we do not currently respond to DNT signals. Where required, we recognize applicable opt-out preference signals (e.g., GPC).

Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last updated” date. If changes are material, we will provide additional notice where required by law.

Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at support@trywipely.com.