Our Impact: A Cleaner Way to Clean

At Wipely, sustainability isn’t a buzzword — it’s the quiet heartbeat behind every cloth we make. We started this brand because we were tired of seeing waste as the price of convenience. One spill, one wipe, one more paper towel in the bin. It didn’t feel right, and it didn’t feel necessary. So we designed something better — a reusable tool that performs beautifully, lasts for months, and leaves nothing behind but a cleaner space and a lighter conscience.

Why Sustainability Matters to Us

Most homes throw away dozens of paper towel rolls each year without realizing the impact. Each roll takes trees, water, and energy to produce — then goes straight to landfill after seconds of use. When you multiply that by millions of households, the numbers are staggering: billions of rolls, countless gallons of water, and mountains of packaging waste. It’s a quiet problem, but one that adds up fast.

We believe sustainability starts with the simple, repeatable things — the habits you don’t have to think about. That’s why Wipely is designed to make cleaning sustainably effortless. No guilt. No sacrifice. Just one smart switch that fits into your day naturally.

“We don’t need everyone to live perfectly plastic-free. We just need millions of people making one better choice — every day.”

The Paper Towel Problem

The average household uses about 80 rolls of paper towels per year. Each roll requires trees to be pulped, bleached, packaged, shipped, and then discarded after a few seconds of use. That means one family alone can be responsible for felling multiple trees every year just to keep their kitchen stocked.

And it doesn’t stop there — paper towel production also uses vast amounts of energy and water. Each roll consumes around 2 gallons of water to make, not to mention the carbon emissions from transport and packaging. All for something used once and thrown away. It’s an expensive habit — for your wallet and the planet.

Our Solution: The Wipely Cloth

The Wipely Swedish Dishcloth is our answer to the throwaway problem. Made from a natural blend of cellulose (wood pulp) and cotton, it’s reusable, washable, and fully compostable. One cloth replaces up to 17 rolls of paper towels, saving you roughly $110 a year and keeping dozens of single-use sheets out of landfills.

When we say “sustainable,” we mean it in every layer of our product:

• Natural fibers: 100% plant-based cellulose and cotton — renewable, biodegradable, and toxin-free.
• Zero microplastics: Unlike microfiber cloths, Wipely doesn’t shed synthetic fibers that end up polluting oceans.
• Compostable design: When your cloth has served its time, it breaks down naturally in your compost or green waste bin.
• Low-impact production: Made in Europe in facilities that prioritize renewable energy and minimal water use.

How Reuse Creates Real Change

Every time you reach for your Wipely instead of a paper towel, you’re preventing waste before it begins. That single moment — choosing reuse over disposal — is the foundation of a circular economy. It’s not about perfection; it’s about progress, repeated.

Here’s what switching to Wipely can mean over time:

• 1 Month: 1–2 rolls of paper towels saved, less packaging in your bin, and a new cleaning habit that feels better.
• 6 Months: 8–10 rolls saved, ~$60 back in your pocket, and fewer trash bags going to landfill.
• 1 Year: 17 rolls saved per household — multiplied by thousands of customers, that’s millions of rolls prevented from being produced, shipped, and wasted.

Our Packaging

We extend our low-impact philosophy beyond the cloth itself. Our packaging is minimal and recyclable — no unnecessary plastic sleeves or glossy coatings that can’t be recycled. We use kraft paper and soy-based inks to ensure your unboxing feels clean, simple, and responsible.

Even our shipping practices reflect our commitment to efficiency. We consolidate orders where possible and use carbon-neutral carriers to offset emissions. For us, sustainability isn’t a side project — it’s part of the product.

Composting Made Simple

When your Wipely cloth reaches the end of its life, you can return it to the earth. Toss it into your compost bin or garden soil — in a few weeks, it will break down naturally into organic matter, feeding new life instead of clogging landfills.

We often say: “The best clean leaves nothing behind.” That’s why we made sure our materials decompose without releasing toxins or microplastics. When you’re done with your cloth, the cycle continues — clean counter, clean conscience.

Beyond the Product: Our Broader Commitments

1. Ethical Sourcing

We partner with European manufacturers who share our sustainability values — fair labor practices, safe working conditions, and responsible sourcing of raw materials. Every Wipely cloth is produced with care and transparency, from forest to kitchen.

2. Reduced Carbon Footprint

We focus on compact shipping and optimized packaging to reduce emissions per order. We’re constantly exploring partnerships with carbon-neutral fulfillment centers and aim to reach 100% carbon offset shipping by 2026.

3. Continuous Improvement

Sustainability is a journey, not a checkbox. We regularly audit our supply chain to find ways to minimize waste and energy use even further. From sourcing biodegradable labels to exploring plant-based sponges and brushes, Wipely is always evolving toward better.

Our Customers = Our Impact

Our sustainability success isn’t measured in awards or certifications — it’s measured in homes. Every time a customer makes the switch, the impact grows exponentially.

• 50,000+ rolls of paper towels saved (and counting)
• Thousands of households reducing waste daily
• Hundreds of pounds of single-use plastic avoided annually

That’s what community impact looks like — small actions multiplied into meaningful change.

Designing for Longevity

Most “eco” products fail because they don’t last or perform as promised. We made Wipely to be the opposite: a joy to use, beautifully designed, and genuinely durable. When something lasts longer, you buy less. When you buy less, the planet wins.

Every design decision — from texture to color — was guided by one principle: longevity. If a product is beautiful and functional, you’ll keep it longer. That’s how sustainability shifts from obligation to instinct.

Small Swaps, Big Difference

We believe change should feel rewarding, not restrictive. Swapping paper towels for a Wipely cloth isn’t about sacrifice — it’s about choosing better design, smarter routines, and calmer living.

When you see your bin filling slower, your kitchen smelling fresher, and your wallet staying fuller, you’ll feel that small satisfaction that you’re doing something good — every day, effortlessly.

“Sustainability isn’t about doing everything. It’s about doing one thing — well, consistently.”

Looking Forward

Our mission doesn’t stop at dishcloths. We’re developing a full line of eco-friendly home essentials designed around the same principles: performance, longevity, and low impact. Every product we create will replace something disposable — one habit at a time.

We dream of a world where sustainability is the default, not the decision. Where homes feel lighter, calmer, and cleaner — inside and out.

Join the Movement

When you choose Wipely, you’re not just buying a product — you’re joining a quiet revolution against waste. You’re proving that a better way to clean exists, and that beauty and responsibility can coexist on your kitchen counter.

Try one cloth, share the habit, and see the impact multiply. Because every small change adds up — and together, we’re building the cleaner future we all deserve.

Clean smarter. Live better. Leave nothing behind.